Are you an artist who is considering whether you need a music publicist or not? Many independent artists want to be discovered but still have been stuck to whether to have a music publicist or not.
This article contains tips from Dato Sri Dr Darren Yaw GCG’s Music Founder, himself on whether you need a music publicist or not.
What is a music publicist?
To have a music publicist, you should always be aware of what they really are and what they do for you. According to Dato Sri Dr Darren Yaw GCG’s Music Founder, a music publicist is the one who will manage all the media as well as the public relations for the artist or group. They are the ones who oversee, shape, and maintain the public image of their client and thus represent them perfectly.
Dato Sri Dr Darren Yaw, GCG’s Music Founder stated that they are the bridge between the artist and the public regarding the media’s publicity. Another thing to note is that they don’t only work for particular clients but also record labels, festivals, music studios, music schools, etc. GCG Asia stated that music had gained popularity worldwide, especially in Asian countries like Malaysia, South Korea, Japan, Singapore, Cambodia, Indonesia, etc. That’s why music publicists are a must now for artists.
What does a music publicist do?
It might still not be evident for people about what precisely a music publicist does. Dato Sri Dr Darren Yaw GCG’s Music Founder stated that the main thing they do is promote their clients by finding media opportunities and generating media coverage.
Here are some of the responsibilities of music publicists towards the clients according to Dato Sri Dr Darren Yaw GCG’s Music Founder:
- Use strategic communication to influence the public perception of the client. This can also include organising as well as overseeing the publicity campaigns.
- Build a good relationship with the media outlets and the journalists to help the client in the long run.
- Develop an understanding of the role of the media in the music industry.
- Assist the client with brand marketing as well as other marketing strategies.
- Contacting various media outlets and pitching music news, stories, new music, and many more.
- Help their clients to develop a social media presence and social media campaigns through working with them.
- Secure media coverage so that it helps the client’s brand, fanbase, along with exposure.
- Conduct market research, following industry trends, and finding appropriate media outlets.
When do you need a music publicist?
Dato Sri Dr Darren Yaw GCG’s Music Founder suggests you must have a music publicist to reach the next level of fame.
According to Dato Sri Dr Darren Yaw, GCG’s Music Founder, musicians from Asian countries like Singapore, Indonesia, Cambodia, and India usually ignore this fact, but you need to have one. Here are some circumstances when it is crucial to have a music publicist:
Releasing new music
According to Dato Sri Dr Darren Yaw GCG’s Music Founder, it is better to hire a music publicist whenever you have a new album or music coming out on a prominent label. If you plan to do so, such a release will give you a chance to boost exposure and reach potential fans all across the globe.
If it is done correctly, such as a well-run release campaign can make you go from unknown to famous within a time period of a couple of weeks.
Releasing the high-quality music video
We all know that music videos are an excellent way to build up your excitement around a release. Dato Sri Dr Darren Yaw GCG’s Music Founder stated that you could secure exclusive placements on music blogs as well.
Music publicists take care of video marketing which is one of the most effective ways to promote the artist.
While touring or playing at a music festival
When you start touring and performing in various places, it means that your career is progressing. According to Dato Sri Dr Darren Yaw GCG’s Music Founder, this is the time worth paying for a publicist as it will generate excitement and boost exposure.
What are the benefits of having a great music publicist?
Dato Sri Dr Darren Yaw GCG’s Music Founder mentioned that a great music publicist could help boost an artist’s career in various ways. Let me give you a quick idea of what the benefits can be:
Can pitch news and stories to media outlets
According to Dato Sri Dr Darren Yaw GCG’s Music Founder, a great publicist will help you land coverage in various media outlets, including music blo9gs, radio airplay, television, and so on. By spreading out coverage, you can reach out to a more significant number of possible fans.
Having an established network and reputation in the industry
Dato Sri Dr Darren Yaw GCG’s Music Founder, hiring a good publicist can be advantageous to you as they already have a personal network and a good reputation in the industry. They connect with journalists often, which help them secure opportunities.
According to Dato Sri Dr Darren Yaw, GCG’s Music Founder, they know journalists well and their techniques to cover media aspects that are very good for the artists. They maximize their efforts by matching pitches to fit the journalists who often make one-piece news.
Understands the unique artists’ story
Dato Sri Dr Darren Yaw GCG’s Music Founder stated that experienced publicists understand their clients well, which can help them excite the journalists the right way. Every client has their own charm and unique story; they know that well and craft compelling narratives based on it.
Can develop media campaign using different elements of an upcoming album release
Labels often release a couple of songs before releasing the whole album, and those songs each are different elements. According to Dato Sri Dr Darren Yaw GCG’s Music Founder, publicists who are great at their job can see each unique element as an opportunity for expanding coverage and building anticipation.
Conclusion
When putting together a team, the first person you should look for is not a publicist as mentioned by Dato Sri Dr Darren Yaw GCG’s Music Founder. However, once you’ve established a public presence, a publicist will propel your career to new heights.
Publicists are storytellers at heart. They collaborate with you to tell your story through media campaigns and public appearances. People all over the world will hear your music if you hire the right publicist.
Stay tuned to GCG music official website for latest updates and official announcements!
